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about Alpinistas, Alpinistas values

Alpinistas Mission Statement: 
To encourage and support women to pursue an active outdoor lifestyle.

Alpinistas Values: 
Female-Focused • Approachable & Encouraging • Active Outdoor Lifestyle

How we support our mission & values:

Founded by a woman, led by women, collaborating with more women.


We didn't start as a backcountry boys club nor are we a spin off of a men's sporting goods store venturing into the outdoor market. 


We're real women, athletic, locals, typical gals who've climbed the ranks (mountains) to become proficient in more than a few outdoor sports.  We're lovers of the mountains, nature, gear and we're gladly willing to share our expertise with other aspiring or experienced outdoor women.

Approachable, Encouraging & Supportive

We consistently push out informative content to help you choose the right gear for your activity.  From activity outfit guides to our email subscribers receiving monthly gear highlights to everyone having access to gear experts for custom advice.  


We also highly encourage the use of #alpinistas to allow our community of outdoor women to share their adventures in an effort to empower both those on the sidelines as well as more advanced women to explore more of mother nature.

Alpinistas gives back over 1% of sales to support women's outdoor programs.  This is done through a commitment of time, sales revenue and affiliate partnerships as well as our Together We Move Scholarship Program.


Visit here for more information on the Together We Move Scholarship.

Outdoor Stewardship:  Alpinistas participates in charitable and good citizenship programs through out the year to support outdoor causes.


Alpinistas Ambassadors:  The Alpinistas Ambassador program seeks to include & promote women from across the country that represent our values.  

More About Alpinistas


Growing up in the country, becoming adults in the big city, but always with a passion for the mountains at our core, Alpinistas was formed through our desire to encourage and support women in the pursuit of an active outdoor lifestyle.  


Curated by women for women, we are passionate about sourcing outdoor apparel and gear brands that speak to both function, reliability and style.  We will be working with the most respectable brands in the outdoor industry so you can expect not only quality gear but an assortment chosen with you in mind. 


Like the mountains we pursue, our lifestyles are multi-faceted... and our clothing should be too. We’re breaking the mold of traditional outdoor stores and focusing on how US women want to shop and what US women want to wear.  A technical outdoor jacket should not only function extremely well but it should look good too!  


We want to share our love for mountain sports and lifestyle with you beyond just style but also through an approachable shopping experience, educational service, and community-centered adventures.  We pride ourselves on taking the time to educate our friends, you, and serve both the beginner to expert Alpinistas.


Join us as we give you the outdoor gear & apparel shopping experience you deserve.